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Purpose

Describes how steel‐maker Corus teamed up with learning solutions and training consultancy Ashorne Hill to design and deliver safety and health training for its employees – a program known as “Felt Leadership” to reflect its emphasis on individual attitudes, behaviors and sense of personal ownership of safety at work.

Design/methodology/approach

Explains the reasons for the Felt Leadership program, the form it took and the results it has achieved.

Findings

Details improvements in the commitment to safety and health, at all levels in the company.

Practical implications

Reveals that, in 2008, Corus' average lost‐time injury‐frequency rate (the number of lost‐time injuries per million hours worked) was 1.8, a significant improvement on 16 in 2000 and 2.53 in 2006.

Social implications

Highlights the devastating impact of accidents at work on families, friends and colleagues.

Originality/value

Focuses on leadership as a primary driver of health and safety.

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