Reveals how an Italian company that faced bankruptcy in the late 1990s has transformed its fortunes through the close involvement of its employees and other stakeholders.
Sketches the history of Granarolo, its focus on product quality and the various methods through which stakeholders take part in company decision‐making.
Shows that systematic engagement covers all main aspects of the business.
Argues that Granarolo's corporate reputation has been built on a network of stakeholder partnerships through which the company continuously improves organizational learning and develops new business solutions.
Highlights some of the ways in which the wider community is involved in decision‐making at Granarolo.
Details the thoroughgoing process of consultation behind the success of an Italian food company.
