Describes an award‐winning induction program for new sales advisors at satellite‐broadcasting company Sky.
Explains the reasons for the program, the form it takes and the results it has achieved.
Reveals that the Get Up to Speed e‐learning program has: helped to ensure that new starters are knowledgeable about Sky's products and services; accelerated the time it takes for advisors to become fully competent; helped to reduce employee turnover; and improved customer‐service and sales skills.
Details how the on‐boarding portal has met and exceeded objectives in the following ways: sales conversions for new starters increased in week one; some 37.5 hours were saved in training each recruit, which amounts to a potential saving of 75,000 hours a year; advisors were classed as competent at least one week earlier than before, despite a 25 percent reduction in face‐to‐face training time; and around £700,000 a year has been saved in induction costs.
Details how employee turnover can be reduced in industry sectors where “churn” is a significant problem.
Explains the importance of getting the induction process right in order to create an environment where new hires are motivated and really care about their work from the start.
