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Purpose

Describes how top managers at luxury‐tour operator Kuoni went back to the shop floor on one of the travel industry's busiest Saturdays of the year as part of an initiative to work with and support their 21 new travel stores around the UK.

Design/methodology/approach

Examines the reasons for the initiative and the benefits it brought.

Findings

Explains that the initiative aimed to connect management with customers face to face and so further ensure that the company is meeting customers' holiday needs and expectations.

Practical implications

Reveals that many new ideas and insights came out of the initiative, which also confirmed to the managers involved that small details can make a big difference.

Social implications

Highlights how returning to the shop floor can help top managers to reconnect with their company's employees and customers and the issues that arise day‐to‐day.

Originality/value

Furnishes first‐hand accounts from managers who returned to the shop floor for a day.

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