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Purpose

This paper seeks to describe food‐company Tulip's Talent for the New Generation scheme, which provides first‐hand experience across the industry to young people at every level of education.

Design/methodology/approach

The paper explains the origins of the scheme and the form it takes. It includes first‐hand descriptions by some of the people taking part in the scheme.

Findings

The paper describes the enthusiasm of young graduates, apprentices and people on industrial placements at Tulip.

Practical implications

The paper highlights the benefits to the company – whose growth depends on young talent – and to the individuals of the various training opportunities available at Tulip.

Social implications

The paper outlines the real opportunities for participants to achieve their full potential by gaining experience with a fast‐growing business.

Originality/value

The paper reveals that the “opportunity for all” approach at Tulip seeks to ensure that, from face‐to‐face courses to one‐to‐one mentoring, employees are supported at every step of their career.

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