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Purpose

The article's aim is to describe the policies and practices that have helped credit‐card company Capital One to achieve second place in the 2012 Great Workplaces awards.

Design/methodology/approach

The article explains the background to the policies and practices and their effects. It contains an interview with a Capital One employee.

Findings

The article highlights the importance, at Capital One, of: frequent meetings between employees and managers; regular employee surveys; maintaining employees' good health and sense of well‐being; wide opportunities for training and development; and involvement with the local community.

Practical implications

How such policies and practices help to ensure a satisfied and loyal workforce are revealed.

Social implications

It is demonstrated that community engagement is a core part of life at the firm, which has raised more than £185,000 through recent charity initiatives led by employees.

Originality/value

The article provides the inside story of Capital One, which has featured among the UK's best workplaces for five consecutive years.

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