The purpose of this paper is to chart the internationalization of Forex Club, mainly through improvements in internal communications.
The paper examines what gave rise to the need for a more international outlook at the company and how it set about achieving this.
The paper details the changes made in: formal and informal communication; vertical (top‐down and bottom‐up) communication; horizontal communication; and communication on the grapevine.
The paper argues that, in an era of change, it is important for HR to foresee possible communication bottlenecks and try to overcome them. It is always important to use both formal and informal communication channels. Communication tools must match the corporate culture, and reflect any changes in this. The leadership and commitment of change agents are crucial, as well as their personal‐communication skills.
The paper reveals the advantages that a company with a proud Russian heritage gained from taking a more international outlook.
The paper contains interesting information on how English was introduced as a second language in the business.
