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Recruitment has moved online. From advertising vacancies on social media sites to the use of online application forms and candidate selection software, the process of recruitment and selection has changed considerably over the past few years. The use of software programs to weed out suitable applicants is a boon for HR professionals tasked with sorting through numerous application forms for limited positions. While using social media tools makes the task much quicker, it can lack the discriminatory power of human intuition. This might mean that the ideal candidate is the person who has been overlooked. Candidates rejected by software rather than by a human recruiter often feel bitter about the lack of constructive feedback to help them prepare for their next application. However, some firms are getting it right with transparent procedures, simple online application forms and fixed screening periods that include feedback to candidates. Recruitment remains one of the most important tasks for any company. The new CEO of Yahoo demonstrates a commitment to recruitment by calling herself the company's “chief recruiter”.
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