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Purpose

Explains that the National Deaf Children's Society introduced e-learning when a lack of resources made it difficult to support all staff using a traditional training approach.

Design/methodology/approach

Considers how executive-board members, many of whom had little or no experience of online learning, were won over to the cause.

Findings

Details how two pilot programs were organized and how their results helped to convince board members to introduce online learning throughout the organization.

Practical implications

Furnishes top tips for getting board members to support e-learning.

Social implications

Highlights how charities, which generally lack the resources for major training initiatives, can benefit from the introduction of online learning.

Originality/value

Provides the inside story of how a small, dedicated team helped to win the support of board members who were initially lukewarm to e-learning, and won a Charity Learning Award prize into the bargain.

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