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Purpose
– Outlines tools and techniques needed to be a winner.
Design/methodology/approach
– Differentiates between winners and whiners and outlines tips to build your leadership brand.
Findings
– Implores you to list out your talents and skills and blend them effectively to stand out and succeed in your career.
Practical implications
– Shows that the study can be applied in any industry or economic sector.
Social implications
– Seeks strong support from all stakeholders to build your leadership brand.
Originality/value
– Turns the spotlight on understanding the mind of winners. Shows how to build a leadership brand to achieve success, peace and happiness.
© Emerald Group Publishing Limited
2015
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