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Purpose

– Outlines tools and techniques needed to be a winner.

Design/methodology/approach

– Differentiates between winners and whiners and outlines tips to build your leadership brand.

Findings

– Implores you to list out your talents and skills and blend them effectively to stand out and succeed in your career.

Practical implications

– Shows that the study can be applied in any industry or economic sector.

Social implications

– Seeks strong support from all stakeholders to build your leadership brand.

Originality/value

– Turns the spotlight on understanding the mind of winners. Shows how to build a leadership brand to achieve success, peace and happiness.

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