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Purpose

– Discusses the key dimensions of organizational culture at Agarwal Packers and Movers Ltd (APML), India.

Design/methodology/approach

– Describes the role of human resource management (HRM) practices in building an organizational culture which enhances performance through innovation and a strong customer-service orientation.

Findings

– Discusses how field-level employees in APML are connected with the organization through the owners and top management. Through different HRM practices, APML has been successful in instilling a feeling of ownership among the employees and in harnessing their energy for fostering innovation, superior customer service and profitability.

Practical implications

– Highlights the positive aspects of employee involvement in the context of an Indian family business.

Social implications

– Illustrates that emphasizing family values in the organizational culture can enable the organization to develop a sense of gratitude and reciprocity.

Originality/value

– Stresses the importance of both the family orientation and related HRM practices of a large Indian organization.

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