Virtual reality: adding immersive dimension to sales training Available to Purchase

Ashwani Kumar Upadhyay is Associate Professor at the Department of Management, Symbiosis Institute of Media and Communication, Symbiosis International (Deemed University), Pune, India. He Upadhyay completed his PhD from MNNIT, Allahabad, India. He has more than 16 years of teaching and research experience. He was awarded first prize in the AIMS-GHSIMR Doctoral Student Paper Competition at IIM, Ahmedabad. He holds a certificate of proficiency in Strategic Management awarded by the Strategic Management Forum, India. He research interests are in technology adoption, branding, structural equation modeling, mediation analysis, and sales training. He teaches courses in the domains of marketing and research.

Komal Khandelwal is Assistant Professor at the Department of Management Studies, Anand Engineering College, Agra, India. She received her doctorate degree in management. She holds a post-graduate degree in commerce (Human Resource Management) from Banaras Hindu University, Varanasi, India. She was awarded first prize in the AIMS-IRMA Doctoral Student Paper Competition at MICA, Ahmedabad. She has more than 10 years of experience in academia and research. Her research interests are sales training, research methods, structural equation modeling, and mediation analysis.