The burger meister
The burger meister
Easterbrook S., Fuller G. Personnel Today, 10 October 2006, Start page: 18 (4 pages)
Purpose – To report an interview with Steve Easterbrook, chief executive and president of McDonald’s UK, in which Easterbrook talks about the importance of human resource (HR) management: “if you get the people part right, the rest will follow”. Design/methodology/approach –Outlines Easterbrook’s career to date and discusses his approach and commitment to HR as a key driver in shaping and implementing the company’s strategy as a progressive employer. Notes, for example, that the organization’s vice-president (people), David Fairhurst, is one of Easterbrook’s four direct reports together with finance, marketing and IT. Mentions the fact that,despite its reputation for “McJobs”, McDonald’s only recruits one in four of the applicants that apply to work for them. Touches on the ways in which Easterbrook and Fairhurst are attempting to address the poor public perception of the McDonald’s employer brand (the company invests about£14 million per year in training) although acknowledges that there is a long journey ahead to change its corporate image in the UK. Originality/value– Provides a glimpse at life as an employee, and what’s on offers for employees, inside a “ubiquitous global brand” with an image problem. ISSN: 0959-5848 Reference: 36AA650
Keywords: Human resource management, Recruitment, Retention
