Inside P&Gs digital revolution (interview with Robert McDonald, CEO at Procter & Gamble)
Article Type: Abstracts From: Human Resource Management International Digest, Volume 20, Issue 7
McDonald R., Chui M. and Fleming T.The McKinsey Quarterly (USA), 2012, No. 1, Start page: 63, No. of pages: 9
Reports an edited summary of an interview with Robert McDonald, CEO at Procter & Gamble (P&G), where McKinsey’s Michael Chui and Thomas Fleming discussed with him the nature and progress of the company’s digitization initiative, and its implications for P&G’s people and culture. Explains that the aim is to apply digital technology to the achievement of a one-on-one relationship with every consumer worldwide since the more intimate the relationship, the more indispensable it becomes. Reviews the company’s efforts in the areas of: data modelling, simulation, and other digital tools for reshaping how the company innovates; improving data at the source; and the creation of a digital workforce. Concludes that P&G has been successful in recruiting people for analytical thinking, and then training them further.ISSN: 0047-5394Reference: 41AL578
Keywords: Communications technology, Information systems,Organizations, USA
