Keywords: Employer brand
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Journal Articles
Journal Articles
Human Resource Management International Digest (2021) 29 (7): 4–6.
Published: 18 September 2021
... Purpose The purpose of this study is to examine the views of HR managers on employer branding activities and their implementation. Design/methodology/approach Data was gathered from an HR expert from each of three multinational companies located in India. In-depth, semi-structured interviews...

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