... Purpose The purpose of this study is to examine the views of HR managers on employer branding activities and their implementation. Design/methodology/approach Data was gathered from an HR expert from each of three multinational companies located in India. In-depth, semi-structured interviews...

..., design, motivate, develop, evaluate, and retain employees at organization to help achieve its goals more effectively. The operational indicators of the business units like on-time delivery, units sold, etc. can help organizations improve their operational efficiency. HR managers must first identify what...