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Keywords: Innovative marketing strategies
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Journal Articles
Strategies for navigating the digital shift in emerging markets: How Ghanaian SMEs embraced technology and marketing innovation post-pandemic
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Human Resource Management International Digest (2026) 34 (5): 42–44.
Published: 11 June 2026
... and places the articles in context. Findings This paper examines COVID-19’s impact on digital transformation among Ghanaian small and medium-sized enterprises. The underlying study found that pandemic shocks significantly drove technology adoption and innovative marketing strategies, while poor customer...
