... and operational strategy at Newell Rubbermaid (US homeware manufacturer). Describes why there was a need to restructure the organization to make its products more focused on consumer needs. Explains the role that human resources played in this new marketing-driven approach, setting out: how it identified its new...

... © Emerald Group Publishing Limited 2011 --> Human resource management Marketing Skills Influence Article Type: Abstracts From: Human Resource Management International Digest, Volume 19, Issue 7 Harrington S. Human Resources (UK) , May 2011, Start page: 20...

... Purpose The purpose of this article is to describe award‐winning in‐house training that boosted the digital‐marketing skills of employees at UK public‐relations and marketing agency DTW. Design/methodology/approach The article explains the reasons for the training, the form...

... Purpose Describes an award‐winning training program that helped UK business‐to‐business marketing agency IAS to harness the power of social media. Design/methodology/approach Explains the reasons for the training, the form it took and the benefits it has brought. Findings...

... those left behind, that they are valued enough to stay when things get better, rather than breathing a sigh of relief as they head, under their own steam, for the door to greener pastures. This trend is growing and business‐to‐employee (B2E) marketing is an attempt to address these and other issues...

... © Emerald Group Publishing Limited 2009 --> Retention Marketing United Kingdom Incentives Article Type: Abstracts From: Human Resource Management International Digest, Volume 17, Issue 2 Parker D . Marketing Week (UK), 9 October 2008, Start page: 33...

... Purpose The purpose of this article is to describe the challenges faced by Great Guns Marketing in retaining a family‐orientated atmosphere in a rapidly expanding company. Design/methodology/approach Details the employee incentives Great Guns Marketing has in place and the value...

... © Emerald Group Publishing Limited 2007 --> Marketing Public sector organizations Recruitment United Kingdom A far, far better thing … (recruitment) Furness V.  Marketing Week, 5 October 2006, Start page: 41 (1 page) Purpose – To look...