... Purpose – To compare and contrast the characteristics of fairy tales and organizational stories. Design/methodology/approach – The account is rooted in a comprehensive review of the literature of storytelling in organizations as a method for understanding the ways in which organizations operate...

... authority at the firm, but visible and active in its day‐to‐day affairs. Communication is open and levels of trust are high. The reward system recognizes group, rather than individual, achievement. Practical implications The paper presents a company that combines four core values (storytelling...

... Purpose To provide a concise briefing on the use of storytelling as a business tool in organizations. Design/methodology/approach This briefing is prepared by an independent writer who adds his own impartial comments and places the argument in context. Findings...