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Keywords: brands
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Journal Articles
Advertising through recruitment: How banks utilize career websites
Available to Purchase
Human Resource Management International Digest (2019) 27 (6): 22–24.
Published: 02 August 2019
... and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Strategic management brands career development employer branding A good gauge of where an industry – and indeed a wider economy...
Journal Articles
Human Resource Management International Digest (2009) 17 (1)
Published: 23 January 2009
... © Emerald Group Publishing Limited 2009 --> Brands Corporate culture Employee attitudes Organizational performance Fujitsu Article Type: Abstracts From: Human Resource Management International Digest, Volume 17, Issue 1 Chubb L. People Management (UK), 24...
Journal Articles
Attitude program starts a Trend towards apprenticeships: Strong brand attracts building‐service engineers of the future
Available to Purchase
Human Resource Management International Digest (2008) 16 (2): 23–25.
Published: 21 March 2008
... Purpose The paper aims to explain how strong branding is helping Trend Control Systems to solve the shortage of trained building‐service engineers in the UK building‐services industry by recruiting more apprentices. Design/methodology/approach The paper describes the background...
Journal Articles
Ford employees feel the difference: Communications campaign highlights brand strategy to multilingual workforce
Available to Purchase
Human Resource Management International Digest (2008) 16 (2): 8–10.
Published: 21 March 2008
... Purpose The paper seeks to reveal how Ford of Europe communicated the importance of its “Feel the Difference” brand strategy to more than 20,000 European employees. Design/methodology/approach The paper describes how media‐rich learning was devised and implemented...
Journal Articles
Human Resource Management International Digest (2007) 15 (6)
Published: 04 September 2007
...D. Benady © Emerald Group Publishing Limited 2007 --> Succession planning Brands United Kingdom Marks & Spencer WPP Virgin Heir dos and don’ts (succession management) Benady D. Marketing Week (UK), 3 May 2007, Start page: 24, No. of pages: 2...
