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Describes the requirement for chief information officers, in particular among senior business management, to maintain a high level of credibility and rapport with business peers and constituents. Introduces the concept of executive coaches as a means of bolstering the skills and talents required of a CIO. Promotes coaching by a person external to the organization as a virtual necessity for success in the CIO role. Advises approaches to finding the right coach. Uses case examples to demonstrate the success of coaching.

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