The Golden Goose

We are all aware by now of the need for companies to provide more information about their activities. At one time the only people to get this information were the stockholders and they got it in the stuffy, indigestable language of the accountant. About five years ago firms began to move forward from this conventional position. The first move was to present the annual report in more chatty language but it still went only to the shareholders. The next move was to produce a special annual report for employees also at the chat level. Some companies, of which the Imperial Group is a good example, used their PR departments to get these employee reports to a wider public outside the firm.