Communicating a winning image

A Greek philosopher once refused to have his portrait painted because he felt it bad enough to be condemned with his image in which nature had imprisoned him. That is personal image. For business, image is even more important. As the old pun puts it, “If you don′t strike oil in a few minutes, stop boring”. Because image communicates, discusses what it takes to develop a good personal image through good appearance and investing in a genuine sustained charm. Maps out some strategies for companies to enhance their business image through establishing a brand name, designing corporate identifiers, communicating with the public and investors, projecting an image of professionalism and competence, organizing image‐building campaigns, making ethical decisions, and handling housekeeping.