The basic philosophy of Coverdale training Available to Purchase

It is difficult in these days of proliferating training and consultancy systems to decide what are the distinguishing features of the respective practitioners. Coverdale ‘training’ has been coming in for its share of interpretation and evaluation, some complimentary, some snide—the former, we like to think, from those who use it, the detractors from amongst would‐be competitors. We are doers rather than writers and seldom go into print on our own behalf, so it might be useful for a member of the organisation to outline what he sees as the dominant characteristics that give Coverdale its particular quality. I will not claim uniqueness in such an active field, and there are a flattering number of imitators to contest any such claim. We sometimes come across people who think we dispense some kind of black magic! Perhaps I may go some way to dispelling the two extreme reactions to our approach—that it is some magical star‐dust, a miraculous laying‐on of hands for ailing enterprises, or that it is a cart‐load of quack remedies hawked by some mountebank circus.