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A case study of efforts by one company in the food industry to transform itself into a “learning organization” in the face of a rapidly changing and challenging competitive environment. Develops a rationale for the “learning organization” in terms of the need for a new type of personnel (higher education, able to learn, to work without supervision, to solve problems and with good interpersonal skills) and a new type of leadership. A second part (next issue of this journal) will detail the actual training interventions.

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