The Business Education Campaign Available to Purchase

Between early November and mid‐December last year a substantial press and television advertising campaign took place in the North West of England. Promoting ‘The Facts of Life — Your Guide to How We Work Together’, it marked the end of the first stage of an enterprise now some two years old — an attempt to use the mass communication media to inform, and by informing, create an environment in which the creation of wealth by business is seen as a desirable objective worth individual support, and the support of the nation as a whole. The results cf this pilot campaign are now being evaluated; as this evaluation is favourable it is hoped to spread the campaign as widely as funds will permit.