communicating company information: Section 7 COMMUNICATION — AFTER CRYING ‘WOLF’

One of the worst communication problems anyone ever had was that of the shepherd boy who cried ‘Wolf!’ His whole verbal currency was de‐valued — a plight we are all too familiar with nowadays. Yet as we hear on the national news and in all the other media, the claims and counter‐claims, the arguments as to whether or not the wolves of inflation and all the other economic ills really are at the door, and other arguments still as to how sharp their teeth may be, we cannot help wondering — was it really all the shepherd boy's fault?