What does it really take to start a business? Available to Purchase

Over the past year, I have been privileged enough to be observing, from very close quarters, eleven separate entrepreneurs starting up in business. The eleventh, incidentally, has been myself. Every week, over a period of three months, individuals have been reporting back on their progress, in the context of a new enterprise programme. While I have acted as sounding board, filter and catalyst, I have been able to record in detail the development of an embryo business. So it has been possible to really determine what it takes, to start up a business from the very earliest stages.