application form design

When one sees the application forms of some organisations, one is led to wonder how they ever manage to obtain any applicants. The scanners of the job advertisements in the newspaper may without too much difficulty be enticed to send off a quickly‐written letter for further details and an application form. But when they receive the requested form and find that they are asked at length and in badly worded English for much seemingly irrelevant information, several of them will opt out and decide that it is worth remaining in their present organisation a little longer.