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Describes an approach to management development which makes it easier for trainers to demonstrate how they add value in their organizations. The approach focuses on the real needs and issues of the people attending and encourages them to take action in ways that have an immediate pay‐off for them and their organizations. Describes a typical intervention which has been carried out in a wide variety of organizations during the past ten years. This comprises a two‐part workshop with further work carried out before and after the workshops. Some of the processes involved during the workshops are described in detail, and common issues that have emerged for managers, such as dealing with feelings, and getting and giving support, are explored. Addresses the implications for trainers and the organization of using this approach and concludes that it is only by focusing on the real day‐to‐day problems of managers that trainers can demonstrate that they add value.

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