Small Firms′ Training: The Reluctance Prevails Available to Purchase

During the period 1990‐94 a survey of small firms′ attitudes to training was undertaken in south coast Hampshire. Key personnel in a sample of 48 firms with up to 100 staff were all interviewed. The results revealed that effective training was not high on the agenda of priorities. Training awareness far exceeded the application. Training was regarded as an expense rather than an investment. The smaller firm′s persistent neglect of this area of management could prove to be one of the major problems of the late 1990s.