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In about 230 BC, Archimedes leaped heedless of convention from his bath and ran, splashing dirty water over everyone, shouting ‘Eureka! Eureka!’ (Greek for ‘Ah! Ah! I've got it!’) through the streets of Syracuse. He did this because he was so delighted at what he'd just found out about the relationship between liquids and immersed objects; at the insight he had had into the principles which were at work. At his DISCOVERY … which he went on to apply. For generating insight, and for producing learning which gets results, there's nothing to compete with finding out for yourself.

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