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As global competitive forces begin to impact more and more on smaller enterprises, they may find themselves more limited in the approaches available to them to prepare for fundamental change. In‐depth case studies were analysed for 11 firms in the south‐west of England, of which eight were characterised as small/medium enterprises (SMEs). Each firm had recently undergone a major change, and their managers were found to face considerable practical difficulties in developing and updating their skills in comparison with their counterparts from larger organisations. The need for innovative new approaches to SME managerial skills development is argued, and the potential benefits of a generic “computer‐aided visioning” system is highlighted as a low‐cost option for the smaller enterprise.

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