Individuals and enterprise: developing intrapreneurs for the new millennium

Downsizing, cost‐cutting and re‐engineering are essentially negative activities. The emphasis is switching to revenue generation and value creation. Also, customers increasingly demand tailored solutions and expect more imaginative responses to their particular requirements. In short, more entrepreneurial approaches are required. There is scope for reconciling individual and corporate interests. Companies want to encourage, develop, release and retain entrepreneurial talent, while many aspiring and intending entrepreneurs could benefit from the support which corporations can provide. Although relevant tools are available, training and development professionals are failing to encourage enterprise, develop entrepreneurs and support new corporate ventures.