Culture and globalisation: a Latin American challenge

Based on our research, observations and experience mainly in the Latin American region, this article will address four questions. First, what is the importance of globalisation as a pressure for change for different countries and regions? Second, why is organisational culture an increasingly strategic issue with a direct impact on the success or failure of global enterprises, alliances, privatisations, mergers and acquisitions? Third, is there a way to analyse cultural differences to reach cultural integration as a competitive advantage? Finally, what are the roles and competencies HRM professionals should concentrate on in order to manage cultural change and integration in their organisations?