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Under pressure from modern business conditions and practices, technology is being harnessed to help more people learn more things quicker than ever before – thus enabling them not only to do more things but to do new things, and do them better than would have been the case under the traditional, instructor‐led training system. There is a danger, however, that people will fall in love with “technology” and ignore the value of ensuring that e‐learning materials cater for learners’ needs and follow the principles of effective instructional design. One of the leading companies in the field of producing custom built e‐learning solutions, VEGA Skillchange, outlines both its philosophy and the process it uses to ensure that this is the case. Finally, three case studies – Standard Life, Gartmore Investment Management and DailmlerChrysler – illustrate how e‐learning is being used effectively in different contexts to produce competitive advantage.

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