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The Internet is a powerful and popular medium for information exchange. Because of its 24‐hour accessibility, people who are not able to attend a traditional college or university can obtain an education from a distance easier than ever before, and at their own pace. The physical reach of the university has been dramatically expanded, which in turn has led administrators to re‐evaluate their strategies. This study examines the manner in which traditional higher education is being transformed by the Internet and suggests ways for higher educational institutions to take advantage of this powerful medium.

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