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Solutions coaching is a powerful, highly pragmatic and emotionally intelligent method of coaching individuals and teams. Its guiding principle is simple – find what works and do more of it. The SIMPLE model side‐steps the search for the causes of problems and heads straight for the solution. Of course, simple does not necessarily equate with easy. There is a subtle skill to applying this approach that takes the coach beyond learned technique and into the realm of artistry. The coach needs to be extremely sensitive to the needs of the coachee and to be willing to flexibly adapt the model to the information that the coachee offers moment‐by‐moment. In this first of two articles you will learn about the background and core model of solutions coaching. In the next issue you will discover the artful “how‐to” of applying this approach and will have some practical tools to put the technique into practice.

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