A new sales training initiative has helped waste management company, Cleanaway UK, to boost its profits significantly. The focus of the company has been to generate more business in higher margin sectors and underpinning this initiative has been the requirement for the sales team to take a new approach to planning and prospecting. Training delivered by STC has helped to motivate the sales team as well as teaching them how to maintain a regular pipeline of new prospects. Additionally STC has helped participants to develop key skills in the areas of managing their territory and their relationships. One to one executive coaching has run alongside the training to provide support and skills tuition to Cleanaway's sales managers. The results for the company have been stunning with sales consultants more than doubling the number of visits they are making to clients and achieving substantial increases in written contracts.
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1 August 2004
Case Report|
August 01 2004
Sales training bags the results for Cleanaway
Anthony Landale
Anthony Landale
Management Writer based at Dyers Hill, Charlbury, UK
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Publisher: Emerald Publishing
Online ISSN: 1758-5767
Print ISSN: 0019-7858
© Emerald Group Publishing Limited
2004
Industrial and Commercial Training (2004) 36 (5): 216–218.
Citation
Landale A (2004), "Sales training bags the results for Cleanaway". Industrial and Commercial Training, Vol. 36 No. 5 pp. 216–218, doi: https://doi.org/10.1108/00197850410548639
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