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Purpose

To share the learnings gained from the experiences of the training and development manager at The Glenmorangie Company.

Design/methodology/approach

The practical approach taken is described in terms of getting management buy‐in to training and development through a bottom‐up approach.

Findings

The experiential approach used at The Glenmorangie Company echoes the findings documented in the CIPD research analysis paper based on 2005 Training and Development Survey.

Practical implications

When considering implementing new learning initiatives this approach will enable one to optimise one's success and prove sustainability, through managers' commitment and employee engagement.

Originality/value

To all those involved in training and development it provides a practical step‐by‐step approach to making effective learning interventions that managers are committed to adopt.

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