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Purpose

The purpose of this paper is to provide an unbiased view of leadership methods/approaches (good and bad) that have created the world we live in, whilst commenting on what makes a great leader.

Design/methodology/approach

Research has included in‐depth interviews and first hand work with companies around the world during the last 20 years. The viewpoint includes a host of those findings portrayed in a way that focuses on people and the leader's role in understanding and working with people.

Findings

Forcing someone to work or think in a specific way may achieve successful short‐term goals. However, short‐termism is rarely the answer and leaders will achieve far more by considering the long term.

Originality/value

The paper is a comment/viewpoint providing insight and advice to anyone wishing to know more about leadership and how it affects individuals.

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