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Purpose
This paper aims to outline the steps and process used by the American Cancer Society, a not for profit organization, when creating and implementing an internal coaching capacity.
Design/methodology/approach
The paper examines in detail the design, implementation, successes, and key learning points of the creation of an internal coaching program.
Findings
Organizations can build an internal coaching capacity utilizing current talent and limited external resources to benefit the development of targeted staff.
Practical implications
The paper details steps to build a coaching cadre.
Originality/value
The paper provides an alternative to buying coaching for an organization and outlines the multiple benefits to building an internal capacity.
© Emerald Group Publishing Limited
2010
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