This paper aims to raise awareness that successful businesses of the future will need to pay attention to more than just the traditional economic model. Social and environmental issues need to be considered when setting strategy.
The paper uses examples from successful organizations and the benefits they have experienced.
There are sources of competitive advantage in social and environmental issues.
Success for a business is not guaranteed. It depends on the market and the innovation and the courage, capability and capacity to implement.
Any business can do this if it is motivated to do so.
By looking at wider social and environmental issues businesses can move beyond compliance to exciting opportunities that can differentiate them in the marketplace. This is not about responsibility but opportunity.
