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Purpose

The purpose of this paper is to expand the debate around the catalysts required to develop, promote, implement and maintain effective collaborative practice.

Design/methodology/approach

A review of the benefits of business collaboration and partnering, with special reference to the world's first national standard in the world to address collaborative business relationships, BS 11000.

Findings

If appropriately integrated and executed, collaboration provides a valuable business model and enhanced performance. The adoption of a standard – BS 11000 – provides the foundation against which organisations can develop the right strategy and encourage sustainable relationships that can deliver value‐based performance. The BS 11000 standard provides consistency in developing a collaborative approach.

Originality/value

This paper explores the interdependence between operational practices and the behaviours that underpin performance and outcomes.

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