– The purpose of this paper is to illustrate steps that a manufacturer can deploy to improve social interaction, learning, and application while facilitating a system of learning across a wholesale distribution channel.
– The paper provides a model of how a manufacturer-improved social interaction, learning, and application with their wholesale distribution network using five simple and consistent steps: Excite, Engage, Experience, Execute, and Evaluate.
– The 5 E's provided a consistent method for the manufacturer to engage the wholesale distributor in social interactions centered around learning, the L&D practitioner should evaluate the use of the 5 E's as they integrate learning into sales and marketing initiatives.
– Using the 5 E's to create social interactions within the learning system allows the manufacturer to manage knowledge sharing and knowledge application with the wholesale distributor.
– The conceptual paper outlines the 5 E's utilized by a manufacturer and provides a checklist of practical elements in each step. The model and checklist provides the L&D professional methods which she can use to expand traditional learning environments across sales and marketing.
