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Most trainers are, by now, aware that they must include some programme for developing interactive skills. But this is not to say that the company's managers share their awareness or conviction. The trainer may have difficulty in getting across what he means by interactive skills and why they are so critical to performance. This article is presented as suitable material for in‐company use as a first step in getting managers interested in the interactive behavioural field. Edmund Brooks would be pleased to enter into correspondence with people involved in selling interactive skills training to managers. His address is North East London Polytechnic, Asta House, 156–164 High Road, Chadwell Heath, Romford, Essex.

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