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Purpose

The purpose of this paper is to discuss strategies for maximizing organizational absorptive capacity.

Design/methodology/approach

The views presented here have been derived from authors’ extensive research and professional experience. Support for the claims made is provided through anecdotal evidence and related literature.

Findings

The viewpoint discusses how organizational absorptive capacity may be maximized through actions and interactions of a wide range of individual, managerial, organizational, and inter-organizational factors.

Originality/value

The viewpoint may assist practitioners with developing strategies for improving vicarious learning. From a theoretical perspective, the claims made in the paper present fertile ground for future empirical testing.

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