Management of change: An example from the printing industry Available to Purchase

Traffic came to a halt recently in Shoreham, near Brighton, when a printing press arrived at the works of Design and Print. Imported from Germany, the £21,000 Koenig and Bauer Rapida two‐colour offset‐litho rotary press weighed five and a half tons. The machine was acquired to meet the growing demand for high quality full colour sales brochures and other printing requirements from both industry and commerce. The company hope that the new machine will boost its turnover to £250,000 a year. The Design and Print (DAP) company is a wholly‐owned subsidiary of Evershed & Son Ltd, a food distribution group centred in Shoreham. There are 35 employees, 25 engaged in production and ten in management and administration. DAP was acquired by the Evershed Group in 1940, mainly to satisfy its own printing requirements, eg simple letterpress, point‐of‐sale leaflets, posters and price lists. Today, apart from the two‐colour Koenig and Bauer, they have a number of Heidelberg presses and, with artist facilities in‐house, DAP can offer a wide range of high‐class colour work,mainly in the small booklet, brochure and house magazine market.