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‘Perhaps the biggest failure by employers, and one of the greatest importance, is the failure to demonstrate to workers the identity of interest between management and employees … They want to be told more of what is happening and why; they want to be given incentives to improve productivity and efficiency; they want better pay and they want a bigger say in the everyday running of the company, particularly as it affects themselves … They do not want to get involved in the financial and other management decisions they do not understand … It is at least possible that both the employers and the union leaders are underestimating the intelligence of the workers to a serious degree for it is difficult to fault a desire for more pay in return for higher efficiency or an urge to be treated as adults and told more of what is going on’.

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