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The effective integration of on‐the‐job development with off‐the‐job training does not happen often, but when it does the effects can be dramatic. To realise this strategy one company, Kingsway,recognised a need to make a major investment in the development of managerial talent. A bold but essential strategic investment in management trainees to counter an earlier lower priority to management development is described. The effective link with a management centre(Sundridge Park) is explored, particularly in relation to securing learning while managing. The power of projects, as a development method and part of this partnership, is described with bottom‐line benefits in relation to achieving task goals and learning goals. It is shown that a partnership between an enlightened company and a progressive management centre can make such goals realistic.

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